Americans across all backgrounds put family at the center of their lives.

78% of United States adults consider spending time with family and loved ones a "very important" ingredient of a good life.

Source: Gallup

Personal liberty is a bedrock American value — cherished left, right, and center.

92% of Americans consider freedom of speech essential to their own sense of freedom.

Source: Pew Research Center

The idea that effort leads to success is embraced by Americans of every background.

73% of Americans believe that hard work is "very important" to getting ahead in life, significantly higher than the global median.

Source: Pew Research Center

Every parent, neighbor, and community member wants to feel safe at home.

87% of Americans support the goal of investing in healthy, safe, and walkable neighborhoods.

Source: Livable NY Initiative

Americans believe in giving every child a quality education — it's not controversial.

84% of Americans support increased investment in public K–12 education to strengthen the national workforce and democracy.

Source: PDK Poll

Americans believe the rules should apply to everyone — regardless of who you are.

79% of Americans believe that fair and equal treatment under the law is a fundamental right that should be guaranteed to everyone.

Source: YouGov

Gratitude toward those who serve in uniform is one of America's most unifying values.

More than nine-in-ten Americans (over 90%) express pride in military troops and respect for their service.

Source: Pew Research Center

The American Dream — that anyone can rise — still resonates deeply across generations.

87% of Americans feel their family's journey resonates with a story of working hard and passing on a better life to the next generation.

Source: More in Common

Americans love where they're from — their town, neighborhood, region, and roots.

71% of Americans agree there is more common ground among the American people than news media and political leaders portray.

Source: Public Agenda

Americans are among the most generous people on Earth — in giving, volunteering, and mutual aid.

Americans donated a record high of $557 billion to charity in 2023, driven by individual and corporate philanthropy.

Source: Giving USA Foundation

Americans love to build, invent, and solve problems — it's in our national DNA.

The U.S. ranked #1 globally for international trademark applications in 2024 and remains a top-tier source for global patent filings.

Source: WIPO

Americans are passionate about the beauty of this land — our parks, rivers, and skies.

74% of Americans across political lines believe the government should be doing more to combat the effects of climate change and protect natural lands.

Source: Yale Program on Climate Change Communication

Americans honor the role of faith and spirituality — in many different forms.

Nearly two-thirds of Americans (64%) call religion "very important" in their personal lives, and 72% believe in an afterlife.

Source: Pew Research Center

Americans believe wrongdoing should have consequences — that no one is above the law.

81% of Americans agree that "Equal Justice Under the Law" is a founding principle that must be served and preserved for all.

Source: Harvard Law School

No one should go broke getting well. This belief crosses every party line.

88% of Americans believe the government should negotiate prescription drug prices to make them more affordable.

Source: KFF Health Tracking Poll

Americans believe their voice should count — that government works for the people.

93% of Americans identify the right of every citizen to vote as a core value required to be "truly American".

Source: PRRI

Every person deserves respect — regardless of where they come from or what they believe.

77% of Americans view treating all people with dignity as a personally "very important" value.

Source: Public Religion Research Institute

Americans admire people who build something from nothing — it's a national ideal.

62% of Americans admire the drive of those who start their own business and believe entrepreneurship is a key to economic opportunity.

Source: Gallup

The safety and wellbeing of children is one issue where Americans have almost no disagreement.

Over 3 million child welfare referrals are filed annually in the U.S., involving more than 5.5 million children.

Source: Mary Bridge Children's

Deep down, most Americans believe tomorrow can be better than today.

66% of Americans aged 50 and older remain optimistic and confident in receiving their future social safety net benefits.

Source: Gallup